How Social Media Affects Gen Z’s Mental Health: Why They Can’t Quit Despite the Harm

A recent study reveals that three out of four Gen Zers believe social media negatively impacts their mental health. Despite recognizing this harm, many find it hard to step away from platforms like Instagram, TikTok, and Facebook. The constant need for entertainment, connection, and distraction keeps them coming back, even though it often leads to stress and anxiety.

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Social Media’s Negative Effects on Gen Z

The study, conducted by Talker Research and commissioned by LG Electronics, surveyed 2,000 Gen Z social media users between June 20 and June 24, 2024. The findings highlight some concerning trends. About 62% of Gen Zers wish they could “reset” their social media feeds, while 75% feel that social media has a damaging effect on their mental health.

The study also found that it only takes an average of 38 minutes on social media before users begin experiencing negative emotions. Platforms like Instagram, TikTok, and Facebook were identified as the biggest contributors to these feelings. Nearly 53% of respondents expressed frustration over not being able to control what appears on their feeds, with only 16% believing they have full control over the content they see.

The research showed that almost half of the participants (49%) often feel negative emotions such as stress and anxiety while scrolling through social media. The most triggering content included physical violence (50%), political discussions (40%), and sexually explicit material (32%).

Why Gen Z Can’t Quit Social Media

Despite the negative impact, Gen Z continues to engage with social media for several reasons:

• Boredom: 66%
• To laugh or smile: 59%
• Need for a distraction or break: 55%
• Staying informed about current events: 49%
• Checking in on friends: 44%
• Feeling connected to others: 42%
• Needing downtime: 33%
• Looking for specific information: 32%

The Role of Algorithms and Positive Content

Louis Giagrande, Head of US Marketing at LG Electronics, emphasizes the role algorithms play in shaping what users see on their feeds. He encourages people to engage more with content that makes them happy. “When you come across content that makes you smile, give it some extra attention. ‘Like it’ and leave a comment. Engaging with positive posts can help inspire more similar content to show up on your feed,” Giagrande advised.

The study does show a silver lining—38% of Gen Zers believe that social media platforms can improve their mental health impact in the next five years. Additionally, 80% associate social media with some positive effects on their mood. Content like comedy (65%), animal videos (48%), beauty tips (40%), and pranks (34%) were found to bring joy to many users. Interestingly, 65% of respondents said that social media had turned a bad day into a good one, and 70% reported they are more likely to use social media when they’re in a good mood.

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Balancing the Benefits and Risks of Social Media

While social media is often blamed for its negative effects, it’s clear that Gen Z also finds value in it. The key is learning to manage and curate what appears on their feeds to reduce exposure to harmful content. With a more mindful approach, Gen Z can maintain a healthier relationship with social media while still enjoying its benefits.

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